Recently, it was reported that Bong Joon Ho’s sci-fi adventure-comedy, Mickey 17, would land on digital streaming on Tuesday, March 25, just 18 days after its theatrical release. This news added fuel to a debate that’s been ongoing in Hollywood since the logistics of the theatrical release model were forced to change during the pandemic. Studios are now more willing than ever to pull their films from theaters within weeks of their initial release and drop them on VOD and streaming if early box office returns are deemed unsatisfying. This strategy has become the norm, despite years of vocal opposition from film lovers and industry creatives.