Emraan Hashmi, known for his ‘serial kisser’ image, admits it was initially annoying as it overshadowed his acting potential. He felt the tag, heavily marketed from 2003-2012, led to unnecessary scenes in films and constant media association.Emraan Hashmi, known for his ‘serial kisser’ image, admits it was initially annoying as it overshadowed his acting potential. He felt the tag, heavily marketed from 2003-2012, led to unnecessary scenes in films and constant media association.