Karan Johar praises Ranbir Kapoor’s unique approach to publicity, highlighting his success despite minimal social media presence and no PR team. In contrast, rising stars like Veer Pahariya are perceived to heavily rely on orchestrated PR campaigns to generate buzz around their debuts. The industry acknowledges the strategic importance of managing public perception, with varying approaches among celebrities.Karan Johar praises Ranbir Kapoor’s unique approach to publicity, highlighting his success despite minimal social media presence and no PR team. In contrast, rising stars like Veer Pahariya are perceived to heavily rely on orchestrated PR campaigns to generate buzz around their debuts. The industry acknowledges the strategic importance of managing public perception, with varying approaches among celebrities.