If you have been on the internet lately, you are surely aware of the viral Labubu dolls. The cutest monsters have taken over the internet with their unique looks and adorable clothing. However, for those who are not aware, Labubu is a brand of collectable plus toy monster elves, which has everyone hooked. Created by Hong Kong and Belgian-based designer Kasing Lung and marketed and sold exclusively by China-based retailer Pop Mart, Labubu dolls are the latest hype among netizens. Labubu was designed in 1972 as part of Kasing Lung’s story, The Monsters, but it was Pop Mart that made the figurines a hit among collectors in 2019, and with the growing market, it became a must-have in 2025.
However, do you know whose mind was behind making the Labubu doll a viral product in 2019? Bringing over 300 collectable figurines in the market, ranging in price and sizes to become a staple in every home, was the CEO and Founder of Pop Mart, Wang Ning. The face behind the most popular collectable in present times remained behind the scenes, perfecting the strategy behind the doll till it boomed in the market. The rise in demand not only favoured the company but also made Wang one of the richest persons in China. So, while we continue to obsess over Labubu, let’s also take a look at the journey of the man behind the viral doll.
Who is Wang Ning?
